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TRAVEL GENERATOR

- Flight Centre UK & F3D

2017

This travel generator is an interactive travel tool created to inspire and suggest travel destinations based on the users name. By using Flight Centre's internal CRM data, it was possible to analyse which top 3 destinations around the world each name was most likely to travel to. Besides this the tool introduces little name based facts to the user.

I was responsible for this project from the ideation phase all the way through to the launch and promotional phase. In collaboration with the brand and a design team, we managed to collect, analyse and present thousands of data points in an entertaining travel piece.

View the campaign here.

© 2018 by Luna Fagerlund

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