LUNA FAGERLUND

Underwater Lanzarote is a larger content marketing piece to promote the Lanzarote destination page for Barceló.com. 

The campaign take users on a fully immersive 360° & VR tour of Museo Atlantico, just off the coast of Lanzarote, otherwise only accessible to divers. The underwater museum consists of an artificial reef 12 metres deep in the Atlantic Ocean, with over 300 life-sized sculptures, created by the British artist, Jason deCaires Taylor.

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I managed the creative strategy for this client. I was responsible for the sourcing of the video agency and was present at the location during the filming to oversee and direct. The campaign was created in close collaboration with Museo Atlantico (CACT Lanzarote) & the artist, which I coordinated and managed from start to finish, along with the international launch.

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View the campaign here.